My Approach - How I Work With Clients

After building systems at billion-event scale for 10+ years, I've developed a battle-tested approach that delivers production-ready systems—not prototypes that fail under load. This three-phase methodology ensures we build the right system, build it correctly, and deploy it with confidence.

Discovery

I start by understanding your actual business goals—not just the technical requirements. Having built systems that process billions of events, I know the difference between what sounds impressive and what actually works at scale.

I dig deep into your current infrastructure, bottlenecks, and team capabilities. This isn't a checkbox exercise—I'm looking for the real constraints that will determine success or failure in production. Data volume patterns, latency requirements, compliance needs, budget reality.

You'll get a clear technical roadmap that shows exactly what needs to be built, realistic timelines, and honest cost projections. No fluff, no overselling—just a plan that actually works.

Included in this phase

  • Infrastructure audit & bottleneck analysis
  • Scale requirements assessment
  • Team capability evaluation
  • Compliance & security review
  • Architecture design options
  • Realistic cost & timeline projections

Implementation

I build systems with production in mind from day one. That means monitoring, observability, error handling, and deployment automation are built in—not bolted on later when things break at scale.

I work closely with your team throughout the build. You're not getting a black box—I'm sharing knowledge, reviewing code together, and ensuring your engineers understand the architecture. When I hand over the system, your team knows how it works and how to maintain it.

You'll see progress weekly, not in some final "big reveal." I ship incrementally, test rigorously, and keep you informed of any blockers immediately. No surprises, no drama—just steady progress toward a system that actually works.

Included in this phase

  • Production-ready architecture
  • Automated testing & CI/CD setup
  • Monitoring & observability
  • Security & compliance implementation
  • Knowledge transfer & documentation
  • Team training & code reviews

Deployment

Deployment isn't the end—it's where most projects fail. I've seen systems that work perfectly in staging fall apart in production. That's why I'm hands-on during the entire deployment process, from gradual rollout to production monitoring.

I implement comprehensive monitoring before we flip the switch. You'll have real-time visibility into system performance, error rates, and data quality from day one. When something breaks (and something always does), you'll know immediately.

After launch, I provide hands-on support during the critical first weeks. Your team gets training on operating and maintaining the system, complete runbooks for common issues, and direct access to me when they need it. You're not left to figure it out alone.

Included in this phase

  • Gradual Production Rollout. Phased deployment with canary releases and gradual traffic increases. We validate performance at each stage before proceeding, with immediate rollback capability if issues arise.
  • Production Monitoring & Alerts. Complete observability stack with dashboards, alerts, and automated anomaly detection. Your team sees what's happening in real-time and gets notified before users report problems.
  • Team Enablement & Support. Hands-on training for your team with runbooks, troubleshooting guides, and direct support during the first critical weeks. You'll be fully equipped to operate and maintain the system independently.

Working principles - What you can expect when working with me

After 10+ years building production systems, I've learned what actually matters. These are the principles I follow on every project—no exceptions.

  • Honest Technical Assessment. I'll tell you what's actually possible within your budget and timeline. If something won't work at scale, I'll say so upfront—not after you've spent six months building it.
  • Production-Ready from Day One. Everything I build is designed to work in production, not just demos. Monitoring, error handling, deployment automation—it's all built in from the start.
  • No Black Boxes. You're not buying a magic system you can't understand. I share knowledge throughout, train your team, and ensure you can maintain what I build.
  • Direct Communication. You work directly with me, not junior consultants. When there's a problem, you hear about it immediately—no surprises at the end.
  • Limited Availability. I take on 3-4 projects per year maximum. When I commit to your project, I'm fully engaged—not juggling 10 other clients simultaneously.
  • Battle-Tested Solutions. I use architectures and patterns proven at billion-event scale. You get the benefit of lessons learned from systems 100x larger than what you're building.

Ready to build production-ready systems?

Based in Dubai

  • Dubai
    Dubai, UAE
    Currently accepting limited engagements